This 10-question diagnostic reviews five critical areas of your potential client journey — positioning, messaging, trust, friction, and calls to action — helping you uncover what may be quietly preventing them from taking action.
It takes approximately 8 minutes to complete.
BEFORE YOU BEGIN
Imagine you are visiting your website for the first time as a potential client.
Answer based on what they would genuinely experience. Not what you already know internally about your business.
Because what feels obvious to you from the inside may still feel unclear to someone encountering your business for the first time.
CRITICAL AREA 1 - POSITIONING
1. Is it immediately clear what this business does, who it’s for and why it matters?
2. Is it immediately clear why you should choose this business over other similar providers?
CRITICAL AREA 2 - MESSAGING
3. Does this website make you feel understood in the problems you are trying to solve?
CRITICAL AREA 3 - TRUST
4. Does this website make you feel like this business is trustworthy and capable of solving your problem?
5. Do you feel confident taking the next step with this business?
CRITICAL AREA 4 - FRICTION
6. Did anything make you hesitate before taking the next step?
7. Are you clear on what is expected once you’ve taken the next step with this business?
CRITICAL AREA 5 - CALL OF ACTION
8. Did the website give you a compelling reason to take action sooner rather than later?
9. Is it immediately clear what you should do to take the next step with this business?
ONE FINAL QUESTION
10. What best describes your biggest challenge right now?
CUSTOM JAVASCRIPT / HTML
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